While “design” is often equated with graphic design or visual design, design is a vast discipline with many subdisciplines – everything from industrial design to service design falls under the umbrella of design. 

In recent years, user interface (UI) design and user experience (UX) design have been at the forefront of conversations about design. Understanding UI and UX design help focus our work on the experience of the user while ensuring products and systems meet real needs in an intuitive and pleasant way.

After attending this session, you’ll be able to explain the differences between user interface (UI) design and user experience (UX) design.